What are push notifications?
Push notifications, a form of native advertising, are designed to appear on top of other windows, mimicking the appearance of notifications from messaging apps or other software programs.
This visually striking format helps prevent banner blindness and captures the attention of users.
On smartphones, push notifications are typically displayed at the top of the screen, while on PCs and laptops, ads are positioned at the bottom right.
Let's take a closer look at how it appears in real-world scenarios:
Casino
Here we assumed a sign-up-centric offer that rewards a user with a bonus and you, the advertiser, with a payout. The bonus is the key reason for the potential sign-up, so we promoted it in the title (notice the emoji), and described the details in the description.
Dating
Is one of the push notifications that has a safe image, while still talking to the target audience, it has a CTA and has a sense of urgency.
E-commerce
In e-commerce, it’s often all about the offer itself, but you can improve your chances of getting more conversions by applying an enticing image and emphasizing the benefit.
Sports betting
Sports betting works in a similar manner to casinos. Note, however, how we build up the sense of urgency with 'limited offer'.
Crypto
Crypto offers don't differ that much from binary when it comes to creating push copy. You might want to emphasize the potential gains. In our example, we used a statistic that encourages a recipient to invest in a given cryptocurrency.
Binary
With binary offers, you want to base your message on the opportunity to cash in while downplaying the risk. Positive forecasts and other insights can create FOMO (fear of missing out) and help convince a recipient that investing now is a smart business decision.
Travel
Here, we decided to impose a sense of urgency by using phrases like “sale”, “exclusive offer” and a sandglass emoji.
Best verticals for push notifications
Cryptocurrency
Loans, mortgages, cryptocurrency, all of these offers are constantly in high demand. In-page push ads work great here, consumers who are looking for new crypto platforms tend to appreciate personalized insider tips, and financial services can deliver a message without seeming as too aggressive or suspicious.
Diet, Beauty, and Nutra
This industry has always been a favorite for affiliates. Health, beauty, diet, and Nutra are sectors people will always be willing to spend money on, from vitamins, weight-loss, and building muscle, there are endless niches in this category.
Gambling, Casino, and Betting
The gambling, casino, and betting industries may not be the most traditional verticals to promote on one's website, but in the case, it could work on yours, know that there is a demand. Push notifications are ideal because they deliver low-key messages that don't trigger any negative reactions in users.
E-commerce
This vertical has always been one of the biggest and most stable ones. There will forever be a sale, promotion, product, or business to promote, and publishers have been taking advantage of that. With in-page push ads, one can promote either a specific product, service, or bring awareness to a whole business.
Sweepstakes, Coupons, and Freebies
Consumers nowadays are generally suspicious of freebies and don't jump to trust anyone with an enticing offer. In-page push ads are a great way to offer a freebie, sweepstakes, coupons, and other promotional offers designed to engage potential customers without seeming like a scam - by providing information with a casual, non-misleading approach.
Dating
This vertical has a constant buzz around it. Even when other verticals might fail you, dating always remains relevant. Dating offers are meant to attract and entice the user to carry on the flow, and as such, in-page push ads have very high CTR in this vertical.
Travel and Entertainment
Consumers are always searching for new appliances, gadgets, and accessories which help make their life easier. Additionally, the travel sector is also always well-sought after, users are constantly looking for deals for their next vacation. Push ads work well for both travel and entertainment and can be used by publishers to create engaging advertisements that cause curiosity and help these users find new products every day.
News
News and entertainment offers are now among the best to promote through push ads because people are always looking for reliable and interesting content to find around the web. Political instability, misinformation, global events, and even fun, quirky articles, speak to almost every person, making this vertical perfect for in-page push ads.
Mobile Games
Mobile gaming has become more and more popular in the last few years. Currently, there are over 1.96 million apps available on the app store, and 2.56 million available through the Google Play Store. When consumers receive a push ad that looks like a casual message from a friend it's much easier to suggest a game, mobile utility, or subscription service without sounding too direct, there's a higher chance of them trying that app or service.
How does our marketplace work?
Our platform acts as a trusted intermediary and guarantor, ensuring a seamless and secure transaction between list owners and advertisers.
For list owners, our platform offers an unparalleled opportunity to monetize their subscriber base. We understand the effort and dedication it takes to build a valuable list of engaged subscribers, and we provide a platform where you can confidently sell access to your list. We prioritize data privacy and security, ensuring that subscribers' information is protected throughout the process.
On the other side of the equation, advertisers benefit from our marketplace by gaining access to a wide range of targeted and interested users. Our platform connects advertisers with list owners who have curated databases of subscribers who have explicitly opted in to receive push notifications. This means that your message will reach an audience that is genuinely interested in what you have to offer, increasing the chances of engagement and conversion.
AVERAGE REACTION TIME
PER DAY TO SUBSCRIBER
VIEWED MESSAGES
SATISFIED CUSTOMERS
Unlock the Power of Your Subscriber List: Connect with Advertisers
Push-notification ads key benefits:
Premium Traffic Quality
In the realm of push notification ads, users voluntarily subscribe to receive website notifications. This exclusive subscription model guarantees an audience consisting of genuine users, thereby eliminating any presence of bots and ensuring a 100% real-user traffic experience.
Unparalleled Reach
With compatibility across leading browsers and operating systems, push ads provide an extensive worldwide audience comprising millions of authentic users across various devices. This extensive reach enables your message to be delivered to a diverse audience, maximizing your potential conversions.
Unrivaled Performance
Push notification ads offer unparalleled performance, delivering significantly higher click-through rates when compared to traditional ad formats. This exceptional performance translates into increased conversions, thanks to the engagement of the target audience.
Unmatched Ad Exposure
Push notification ads provide unparalleled visibility as they are delivered directly to subscribers, even when they are not actively browsing the internet or using their devices. This ensures optimal efficiency and effectiveness for every push ad campaign.
Fraud Protection
Our solution incorporates automated measures to detect and eliminate any fraudulent or suspicious activity, ensuring that your campaigns exclusively reach real users and a live audience. Our system prioritizes maintaining a safe and authentic environment for your advertising endeavors.
Maximum Visibility
With push notification ads, your creatives are always displayed within the user's viewable area, guaranteeing optimal visibility for your content. This ensures that your ads capture the attention of users and maximize the impact of your promotional materials.
The Anatomy of a Push Notification Ad: Boost Engagement and Conversions
Push notifications are a popular form of advertising that can help businesses reach a large audience.
They are designed to appear as notifications on users' mobile devices or desktops, which makes them highly visible and attention-grabbing. A push notification ad typically consists of a short message, a call-to-action button, and an image or icon. The message should be short and compelling, while the call-to-action button should encourage users to take a specific action, such as visiting a website or making a purchase. The image or icon is often used to reinforce the message and create visual interest.
Overall, push notifications are a highly effective advertising tool that can help businesses boost their visibility, engagement, and conversions.
Are you ready to tap into a vast global audience and reachmillions of potential customers?
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Still hesitant? Begin generating revenue today by leveraging the market's most effective native push advertising format.
In the previous month, we successfully sent over several hundred billion rich push notifications to users worldwide, with this number steadily increasing.Our dedicated account managers will assist you in creating a meticulously optimized native push notification campaign.
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